
Rendering /
animations
We bring ideas to life
ARC will bring your ideas and designs to life with the creation of photo realistic renderings and video animations. With the help of BIM/3D Modeling, we can help you convey a design concept, sell your audience on idea, or simply gain a better understanding of how something will look after it is constructed.

Benefits of Renderings/Animations
Communicate Ideas
A rendering makes complex designs easy to imagine. The deliverable is marketable, and anyone will be able to understand what the final design will look like when it is constructed.
Clarity
Architects and designers can easily visualize a space from 2D drawings, but their clients sometimes struggle. A rendering can help bring clarity to your design.
Tone of Realism
3D renderings can be impressionistic like a watercolor, or photo realistic making it difficult to tell it isn’t real.
Competitive Edge
Whether you are leasing a space or selling a design, 3D renderings and animations can be used to help set you apart and convey a sense of professionalism.
Discover Problems
Going through the process of developing a rendering often leads to the discovery of design flaws that can then be quickly corrected.
Types of Animations
Point Cloud
Image Intensity
Colorized
Point cloud animations are derived from laser scan data and are basically a 3D video fly-through of a site or building. These animations can be created with real world colors or with image intensity colors. The benefit of a fly-through animation using a point cloud is you can position yourself anywhere you want along the fly-through path. These are very fast and affordable to generate and provide a fantastic way to visualize existing conditions. Some great use cases are; streetscapes for line-of-sight studies, above ceiling plenum spaces, within raised floors or other hard to access spaces, rooftops, mechanical spaces, or even just a standard building fly-through. In addition, we are even able to manipulate the point cloud to show proposed design changes.
BIM
BIM fly-through animations can be very useful to quickly see and test out how new designs may look without the need to generate an expensive photorealistic animation. They may also be used to help convey a better sense of an overall building and hidden
building systems.
Rendered Model Animations
For a more realistic fly-through of a space that shows actual or proposed materials, lighting, animated people and artifacts a rendered model may be the best approach to communicate your ideas effectively with your clients.
House of Blues Orlando
ARC documented the iconic House of Blues in Orlando, Florida to support the owner’s architectural team in their ability to better understand the complex existing conditions of this space. 3D laser scanning was used to capture the existing conditions and create an as-built BIM. Upon completion of the BIM, ARC’s team put together this video to illustrate the various methods of creating fly-through animations.
Renderings are always on time and look great, team is very responsive to our needs. Create great renderings sometimes with little information and having to piece together drawings and photos to create the space. A job well done and would recommend to anyone."
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- Jane S.
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